ABOUT
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Fundamentals
Splitting
Splitting is very important. You pretty much cannot grow to leaderboard level without it. But, it is more than the basic
"press the space and get it done" trick. You have to know when to split. Merging takes longer as you grow, as does decay rate. So, if you have 1000 mass and you split on a player who has 70 mass (unless revenge), you will just decay it all off and when you merge, you will have less than you started with! Your split cell needs 25% more than the target, so you need to have a lot more than them, more than double. So, be smart. Try to stay between splitting on someone with a 1:6 to 1:3 your mass:their mass ratio. As you play longer, you will develop a sixth sense - being able to guess other people's masses. Also, do not be scared to split into 4, unless there's a danger nearby of course. You will gain mass a lot faster.
Collecting
Collecting is simply going around and eating dots. At around 400-500 it will be pointless to just eat dots, you will decay it all off. At that point, you will have to resort to eating people. But that's off topic. When you start, you will have 10-129 mass. If you are 35 or above, great! You can automatically split. When you are 100 or below, mass isn't that hard to come by, so you can automatically split into 4. If you start with above 100, you can do the same. You can either stay in one piec to eat dots, or split up a lot. If you stay in one piece, you are safer, but you will grow slower. It will be more difficult to obtain the 400 or 500 mass you need to effectively hunt. If you decide to split up, 5 or 6 is the mximum for me. Any more, and it will be very risky and people will chase you forever, because they are greedy. You can also pull off a bait, making them split for you and instantly merging on their piece, engulfing it whole and maybe their other piece with a well-placed split.
Facebook/Google Plus
This won't be as long as the other two. And I know I'm probably going to get some hate for this, but it really is beneficial. Those 30 seconds you spend going from 10-43 could be destroyed instantly. And it doesn't een cost anything. You could play every once in a while and enjoy slowly climbing up the mass bonuses. And it's not even that powerful. It caps out at 43, and you reach it when you achieve level 30, which could be a long time considering there is a 25k xp cap per life.